Pulse Dashboard overview

Pulse is laid out top-to-bottom with the most operationally-important data on top: today's revenue and live activity. Below that, the channel breakdown that drives most decisions. At the bottom, the trend chart for context.

The layout

┌─────────────────────────────────────────────────────────────────┐
│  Trial banner (purple / amber / red)              ⌘ Search  ⏷ Site │
├─────────────────────────────────────────────────────────────────┤
│                                                                 │
│   [ Revenue ]  [ Sessions ]  [ Conversions ]  [ AOV ]           │
│   ── KPI tiles ─────────────────────────────────────            │
│                                                                 │
├─────────────────────────────────────────────────────────────────┤
│   Channel performance                  [First | Last | Linear]  │
│   ┌──────────────┬──────────┬──────────┬──────────┬──────────┐  │
│   │ Channel      │ Sessions │ Conv.    │ Revenue  │ % Mix    │  │
│   └──────────────┴──────────┴──────────┴──────────┴──────────┘  │
│                                                                 │
├─────────────────────────────────────────────────────────────────┤
│   Trend chart                          Date range: [Today ▾]    │
│   ▔▔▁▔▁▔▔▔▔▁▁▁▁▔▔▔▔▔▔▔▁▁▔▔▔▔                                    │
│                                                                 │
└─────────────────────────────────────────────────────────────────┘

Five operational areas, top to bottom: Trial banner, KPI tiles, Channel performance, Trend chart, Date range.

If you're on the 7-day free trial, a banner pinned to the top of every Pulse view shows your trial status:

Purple background — normal, days remaining shown
Amber background — 2 or fewer days remaining
Red background — trial expired (read-only mode until you start a paid subscription)

Once you're on a paid plan, the banner only reappears for billing issues (failed payment, grace period). See Trial mechanics.

2. KPI tiles

Four high-level numbers across the top:

Tile	What it shows
Revenue	Net revenue (after refunds, excluding test/cancelled orders) for the active date range
Sessions	Total sessions in the date range, all channels
Conversions	Number of orders with attributable journeys
AOV	Average order value = Revenue ÷ Conversions

Each tile shows the absolute number plus a delta vs the previous period (when comparison is enabled in the date selector).

Full reference: KPI tiles.

3. Channel performance

The table everyone reads first. Each row is a channel; columns are sessions, conversions, revenue, and percentage of revenue mix.

The model toggle in the top-right of this panel switches the attribution model:

First — credit goes to the visitor's first session
Last — credit goes to the visitor's most recent session
Linear — equal share across every session

Click between them and watch the channel mix re-balance. Same data, three lenses.

Full reference: Channel performance.

4. Trend chart

A line chart of revenue (or sessions, toggle to switch) over the active date range. Useful for spotting:

Day-of-week patterns
Sudden drops or spikes
The effect of a campaign launch

Hover any point for a daily breakdown. The chart respects the active date range and any active filters.

Full reference: Trend charts.

5. Date range selector

Top-right of Pulse. Defaults to Today. Pre-set ranges:

Today
Yesterday
Last 7 days
Last 30 days
Last 90 days
Custom range

Each preset can be paired with a comparison period ("vs previous period"). When comparison is on, KPI tiles show deltas and the trend chart overlays both periods.

Full reference: Date range and comparison.

Top-right controls

A few global controls live in the top bar of every Pulse view:

Search (⌘K) — global search across visitors, orders, and pages
Site switcher — if you have access to multiple sites (rare in v1, since FTS enforces 1 site per user) this dropdown switches between them
User menu — your account, billing, sign out

Real-time vs daily-batched

Pulse is mostly real-time:

Live Visitors counter — updates every few seconds
Today's revenue / sessions / conversions — updates within seconds of each new event or webhook
Channel performance for "Today" — updates in near-real-time as journeys grow
Trend chart for past days — daily-batched at midnight in your store's timezone

Past days don't shift after midnight (each day's number is final once the day closes).

What you can't do in Pulse v1.0

Save custom views. Date range + filter combos reset on page reload. Saved views are post-v1.
Export to CSV. Manual exports are post-v1; only bulk data export via the (planned) read-only API will be available.
Schedule emailed reports. Daily/weekly digest emails are post-v1.
Edit channel rules. Channel taxonomy is fixed in v1 (see Channels and sources).

Each of these is on the post-v1.0 roadmap. Real customer signal from the v1.0 cohort prioritizes which lands first.

Where to go next

KPI tiles — every tile in detail
Channel performance — the channel table
Quickstart — the 10-minute new-user tour