Follow The Spend
Pulse Dashboard

KPI tiles

Each top-row Pulse tile in detail — what it counts, how it computes, and edge cases.

Coming soon. This article will document each KPI tile (Revenue, Sessions, Conversions, AOV) in detail, including computation, caveats, and what to watch for.

Topics this article will cover

  • Revenue tile: net revenue calculation, refunds, currency
  • Sessions tile: what counts as a session, deduplication
  • Conversions tile: which orders count, link to journey
  • AOV tile: computation and edge cases
  • Comparison deltas: how the "vs previous period" math works

For now, see Pulse Dashboard overview for the high-level summary of each tile.

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