Follow The Spend
Tracking

What is tracked automatically

The full taxonomy of events the pixel and webhooks send to Follow The Spend.

Coming soon. This article will document every event type — page_view, session_start, identify, conversion, refund — including their schemas and trigger conditions.

Topics this article will cover

  • The 5 pixel event types and their schemas
  • The 7 Shopify webhook subscriptions and what each one delivers
  • Order of operations (which event fires first when)
  • Deduplication and idempotency
  • Replay behavior on reconnect after downtime

For the high-level pixel walkthrough, see The pixel. For data inventory in compliance terms, see What we collect.

The pixel (intentiq.js)

How the Follow The Spend tracking script works — install, load behavior, and what it actually does.

Server-side tracking

First-party tracking that survives ad-blockers, ITP, and express checkouts. Coming in v1.x.

On this page

Topics this article will cover