Tracking
Server-side tracking
First-party tracking that survives ad-blockers, ITP, and express checkouts. Coming in v1.x.
Coming soon. Server-side tracking is on the active v1.x roadmap. This page captures the architecture and what it solves.
What it is
Server-side tracking via Shopify's Web Pixel API. The current client-side pixel becomes a fallback; the Web Pixel becomes the primary path for capture.
What it solves
- Ad-blockers — events flow server-to-server, invisible to client-side blockers
- ITP / Safari — cookies are set server-side and don't fall under the 7-day JS-cookie cap
- Express checkouts — Web Pixel receives all checkout events including Buy It Now / Shop Pay
When it ships
Active scoping. Watch the marketing roadmap for ship dates.
Topics this article will cover when full content lands
- The Web Pixel sandbox and how it differs from the Script Tag pixel
- Migration: how existing customers are upgraded
- Side-by-side comparison: client pixel vs Web Pixel coverage
- What still requires the client pixel (page-level metadata, scroll, etc.)