Visitor Journeys
Reading a journey
How to interpret a single visitor's timeline and what to look for.
Coming soon. This article will cover how to read a single journey: interpreting the session sequence, spotting drop-offs, recognizing meaningful patterns.
Topics this article will cover
- Session-by-session reading order
- Spotting the "considering" gap between awareness and conversion
- Identifying drop-off pages
- Reading per-model credit on each session
- Patterns that indicate revenue leakage
For now, see Multi-touch journeys for the conceptual background.