Visitor Journeys
Identification stitching
How anonymous sessions get merged into a Shopify customer profile retroactively.
Coming soon. This article will cover the identification stitching process — when it happens, what gets merged, and the caveats.
Topics this article will cover
- The two events that trigger stitching (checkout, customer login)
- What gets merged: every prior session on the same cookie
- What does NOT get merged: sessions on a different cookie/device
- Cross-device limitations
- The customer ID anchor and what happens if a customer record is deleted
For now, the conceptual background is in Visitors, sessions, and identification.