Attribution
Switching models
How the model toggle works, where it's available, and what re-attribution looks like.
Coming soon. This article will document the model toggle UX, how the active model is persisted across pages, and which views respect the toggle.
Topics this article will cover
- The toggle in Pulse channel performance
- Per-page model context (Pulse vs Visitor Journeys vs Reports)
- How the active model persists in URL state
- Why switching is instant (no recalculation)
- Workflow patterns: switching during a budget review
For now, see Attribution models and How attribution is computed.