Follow The Spend
Attribution

Channel taxonomy

The seven channels and how source / medium / campaign rolls up into each.

Coming soon. This article will document the full source-to-channel mapping table, including referrer regexes, click-ID handling, and edge cases.

Topics this article will cover

  • Each of the seven channels: rules and examples
  • Click-ID detection (gclid, fbclid, msclkid, ttclid)
  • Referrer pattern matching (search engines, social networks, common ESPs)
  • UTM precedence over referrer
  • Edge cases: dark social, app-to-web, no-referrer-set browsers
  • Custom channels (post-v1)

For the high-level view, see Channels and sources.

Lookback windows

The 30-day default in v1, why it's fixed, and what happens to sessions outside the window.

Visitor Journeys

Reading individual visitor timelines and stitching identification across sessions.

On this page

Topics this article will cover